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Tourism Bureau announces new measures to boost the industry

In conjunction with the Executive Yuan’s latest announcement to be made on December 4, 2016 on domestic travel policy, the Tourism Bureau, Ministry of Transport and Communications released the “Points for Subsidizing Tourist Businesses Affected by Reduce of Number of Chinese Visitors for Organizing Domestic Tours” today. The Tourism Bureau will distribute NT$30 million to assist the tourist businesses which have mainly received group visitors from China before in launching weekday domestic tours, using existing resources. It is hoped that individual local tourists, who take up 95% of Taiwan’s total visitors, will consider taking group tours.

In response to the impacts brought by the reduce of number of Chinese visitors on Taiwan’s tourism industry, the Bureau will carry out four measures, “bailing out affected businesses and assisting them in industrial transformation,” “expanding the international market share,” “exploring the domestic market,” and “securing the present Chinese market share with innovative travel options.” “Bailing out affected businesses and assisting them in industrial transformation” means to hold workshops and training programs soon, so that tourist businesses previously focused on Chinese clientele learn to receive domestic, Southeast Asian and Muslim customers. Insiders’ tours are held for the industry’s business owners to encourage sharing of information and experiences. The Bureau will introduce businesses to one another to help to create business opportunities. Working with county and city governments, the Bureau will launch ecological tours, local culture tours, and a few more in-depth, thematic tours, and members of local communities, associations and schools are all encouraged to take part. As to mid and long term goals, industrial branding and diversification are the key, when it comes to sustainable operations of businesses in transformation and response to market change. Branding analysis is provided to encourage companies to form strategic alliances and strengthen risk control. The Bureau will also assist the industry in developing e-commerce in Internet forums and communities, thus serving more international customers.

The Bureau plans to work hand in hand with tourist businesses to draw new customers. Strengthening ties with target countries, such as Japan, South Korea, America, Canada, Hong Kong, Singapore and Malaysia, the Bureau plans to use multi-media advertisements to increase exposure, thereby increasing people’s desire to visit Taiwan time and again. The Bureau will carry out the spirit of the New Southward Policy in the tourism industry as it seeks clientele in ASEAN and South Asian countries, such as India, too. Conditional visa waving, electronic visa and visa waving plans will be implemented to gain more visitors from different countries. The Bureau expects to build a friendly, convenient path which brings tourists to Taiwan, especially those from high-potential, high-growth markets.

In the future, more competitions are expected in the world’s tourism market. With more visitors coming to Taiwan, the Bureau will enhance travel safety and travel quality, making this country a friendly, safe and comfortable place. The Bureau will continue to make sure that visitors of all budgets and from all parts of the world enjoy a valuable trip and feel the “soft power” of Taiwan. To develop a sustainable tourism industry, the central government will also devote itself more to consolidating and expanding market share and conducting market distribution and control. By promoting Taiwan in the global market and working with all related industries, business opportunities in Taiwan’s tourism industry shall increase.
 


 
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