The international marketing film for Hualien and Taitung, “East of Taiwan,” is honored in Portuguese ART & TRU International Tourism Film Festival.
For the promotion of the overall tourism resource in Eastern Taiwan, the East Rift Valley National Scenic Area Administration, Tourism Bureau, MOTC (hereinafter referred to as “the Administration”) has made a three minute international marketing and promotion film titled “East of Taiwan”. Yesterday (October 26th), this film was awarded the best Asian film in Portuguese ART & TRU International Tourism Film Festival. This is the only Taiwanese film awarded in the Festival this year. Huang Yi-Ping, section chief of the Tourism Bureau, MOTC, and members of the production team, Director Liang Zong-Yu, Assistant Director Xu Qi-Shen, and the actor, Yukiya Oonishi, who plays the role of a Japanese father in the film all flew to Leiria, Portugal to receive the award. During the time of the Festival (October 23-27, 2018), the film will be played to show the world the beauty of Hualien and Taitung.
The Director of the Administration, Lin Wei-Ling indicates that the film “East of Taiwan” is the first film ever that breaks down the framework of jurisdiction and emphasizes the themes of magnificent natural scenery, geological landscape, and multicultural features in Hualien and Taitung. The film also presents three different travel scenarios: a Japanese family trip, the light trip of Korean young ladies, and in-depth travel of Western backpackers to attract visitors of different markets.
Films are the best tool for cross-border marketing. Through the film, the beauty of Hualien and Taitung can be delivered to foreign travelers. Visit the Administration’s YouTube section (https://youtu.be/MemqYGInvD0) to view this award-winning film “East of Taiwan”. Or better yet, come to Hualien and Taitung in person to experience the spectacular view of mountains and seas, the relaxing atmosphere of small towns, the charm of tribes and the glamor of diverse cultures!